Sut Jhally: “ If you can control the stories, you don’t need to have soldiers on the street corners to control them. You can control people in their own heads and their own imaginations. On one hand it’s really depressing because it’s like: How do you then get out of it? Because there’s no way you can have control of the media, there’s no way you can compete with these stories that are told thousands of times a day. Through advertising, through programming, through newspapers. Through the Internet now, through video games, through all kinds of ways…. the reason that actually gives me some optimism is, that capitalism has to do that. That unless it does that, they know that things will fall apart. Capitalism in that sense is like a house of cards. A house of cards that has to be constantly held together. We have to be told every single day what this story is. And they have to do it every day because it’s unnatural. If it was natural they wouldn’t have to do it. And if they stop, they know that in fact it would fall apart…. the amount of time they have to spend convincing us about [the] value of the society, is in fact what gives me hope – that there’s an alternative, just actually – just below the surface. And that alternative is much more human, much more compassionate, it’s much more connected to concern for other people, it’s much more connected to concern for the planet. And that it’s being held down by this incredible and relentless propaganda system. Psywar – The Real Battlefield Is In The Mind (2010)

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